Etsy obviously has many different sellers who have different needs. I've come up with three different fictional personas, each with different needs and challenges that Shop Management can help address.
Gloria Holland, based in Minneapolis MN, is a mother of two kids and has been a member of Etsy since 2008.
Situation: Gloria's pillow-making efforts started as a way to keep herself busy during her pregnancy, but today, her Etsy store Soft + Sassy brings in over a dozen orders a day and she has a team of five that helps her sew and package these pillows. Like many of the 3,000+ Etsy shops that now have manufacturing partners, Gloria works with a small company that helps create some of the elements of her pillows.
Challenges: Gloria is basically running a small business, and spends 60+ hrs a week dealing with customers, managing orders, overseeing production, getting items shipped, and paying her staff and vendors. She wants Soft + Sassy to grow but she's not sure how she can put more hours into her business while taking care of Jake and Amanda.
Lisbet Torvik is a graphic designer and illustrator living in Oslo, Norway.
Situation: During the day, Lisbet works in the office of communications at University of Oslo, designing marketing collateral. But two years ago, a little frustrated at yet another redesign of graduation ceremonies flyer, she started an Etsy store selling unique geometric illustration prints, all of which are inked on to old newspapers discarded from the University library. Because the prints are so affordable and easy to make, Gutenberg’s Nightmare has customers in countries all around the world.
Challenge: While she feels pretty good on the printing side of things, thanks to her friend Boris at the print shop, Lisbet is constantly juggling her poster tube inventory. Every week she has to mail out dozens of tubes containing her prints and her tiny apartment can’t hold a big stockpile so she always has to order more.
Oren Bickford is a senior IT adviser for Ernst and Young, and lives in Melbourne, Australia.
Situation: While known for having a steady hand, a no-nonsense approach, and dry sense of humor, Oren is secretly a huge comic book nerd. He's been collecting vintage shirts, posters, mugs, action figures, whatever you can imagine, he's probably got it at his Etsy store: Shazam!. On weekends, he'll drive a hundred miles to visit a flea market if he knows one of his favorite vendors is going to be there.
Challenge: Despite his passion for comics and superheros, Oren is consistenly dissappointed with his sales figures. While he's not trying to quit his day job, he wants to see his store grow. He sometimes shares his items on Facebook, but because he has so many things for sale, he doesn't have time to do it consistently, and his friend group are mostly coworkers and family, few of whom are into this stuff.